Kelsee Sailsbery

Background

About Kelsee Sailsbery

An influencer and creator marketing leader with 6 years of experience managing full-funnel creator programs across beauty, food, tech, hospitality and health. I’m deeply passionate about creator marketing, not just as a strategist, but as a consumer who studies what makes content resonate. I’m constantly analyzing trends, audience behavior, creative hooks, and storytelling formats, which helps me execute high-performing, insight-driven campaigns.In my current role, I lead end-to-end influencer programs:• Strategic oversight, campaign building and ambassador programs• Creator sourcing, vetting, and contracting• Negotiations, budget management, and SOW development• Content briefing, reviews, compliance, and approvals• Paid amplification/whitelisting partnerships• Cross-functional collaboration with paid media, analytics, PR, design, and social teams• Performance tracking, UTM tracking, reporting, and optimization recommendations• Acting as primary client lead across multiple accountsI’m known for building strong client relationships, delivering organized and proactive account management, and producing creator content that’s both culturally relevant and performance-driven. My “secret sauce” is trusting creators, tapping into trends quickly, and grounding ideas in insights and storytelling — which has led to record-breaking engagement, reach, and CPM performance for the brands I support.If you’re building something bold in the creator economy, I’d love to connect!