Ken B.

Background

About Ken B.

GTM. Growth. Demand. •Hands-on, signals based growth marketer. ABM + Signals + Ops in analytics, artificial intelligence, machine learning, payments, fintech and cloud infrastructure spaces•Extensive experience leading and developing multi-channel integrated campaigns that attract, deeply engage and convert prospects into pipeline growth using signals from multiple platforms•Launched 100s of sites and managed owned and earned content strategies from strategy planning through revenue generation•Inbound-led-outbound, PLG, SLG, demand generation solutions architect•GTME Stack - n8n, Clay, RB2B, Smartlead, piplAI, Supabase, Zapier, Make AirTable, Lovable, Replit, OpenAI, Claude•Funnel analysis and pipeline growth acceleration using data science - ETL, data modeling, lookalike cohort analysis, probability analysis •Account Based Marketing - lead ABM programs that drive engagement at key named enterprise accounts using multiple ABM tools including LinkedIn ABM, DemandBase, Engagio, Dealfront, Adroll, Rollworks, Sendoso •Marketing and Revenue operations - B2B marketing analytics, Tableau, PowerBI, Omni, L2A matching, SuperSet, Grafana, PostgreSQL, Salesforce lead routing, ABM engagement & heat map dashboards•Metrics driven marketer, leveraging the latest technology & analytics to drive actionable insights(Martech Stack: Webflow, Wynter, Vectr, RB2B, Google Analytics, CrazyEgg, Moz, Hubspot, Leadfeeder, LuckyOrange, Outreach, LinkGraph, Tableau, PowerBI, Clay, SmartLead, Expandi, Pipl.ai, PostgreSQL, NoCoDB, DBeaver, n8n, Python & R)•Content marketing - use multi-channel marketing including SEO, SEM, content syndication, webinars, videos, blogging, email marketing, and social media marketing across FB, LI, and TW to exploit growth opportunities. Extensively use Google Analytics, gtm, Google Ads, GSC for conversion rate optimization, SEO & SEM•Marketing automation experience (Marketo, HubSpot, Salesforce, Zapier, n8n, Clay, Postman, Webhooks, APIs)•AI Agent WorkflowsSpecialties: Digital marketing, demand generation, account based marketing, analytics, marketing operations, web development, social media, marketing programs, online marketing campaigns, campaign performance, email marketing, A/B testing, content marketing, inbound marketing, lead generation, user acquisition, SEO, SEM, conversion rate optimization (CRO), GTME, marketing automation, Open Source, Application Development, IT Operations, AWS, Cloud Infrastructure, DevOps, SaaS, Machine Learning, Fintech, AI, Data Science & Payments