Ken Bauer

Background

About Ken Bauer

kenjbauer7@gmail.com Sports / Integrated Marketing / Strategy / Project Management / Direct Marketing / Data Analysis / Web Analytics / Market Research Execute organized, segmented, data-driven initiatives that yield up to 1200% ROI; use quantifiable historical trends to find low-cost, high-return opportunities, realizing double-digit revenue gains. Promote the need for constant consumer insight and research as a foundation for decision-making; experienced in providing analysis, strategic direction and specific business recommendations on critical decisions that affect both top and bottom line performance. Proven track record: web, direct, and traditional marketing channels including: social media, search engine, email, radio, packaging, merchandising and print. Respected leader and change agent adept at building exceptional marketing teams and motivating them to collaborative success and superior ROI. Specialties: Sports Strategic Planning Marketing Data Analysis Web Analytics Partnering Process Improvement Segmentation Team Leadership, Cross Functional Synergy Branding, Value Proposition Development Messaging, Stylization Online, Email Marketing Customer Service & Product Benefits Market Research & Business Intelligence Product Marketing, launches Search Engine Optimization (SEO) Paid Search Social Media Sales Collateral Advertising Campaigns Cost Control