Ken Benelli

Background

About Ken Benelli

Who will be the winners and losers in the digital revolution that is radically reshaping how automotive dealers remarket their wholesale inventory? While it’s been speculated and remains to be seen how much of the industry's wholesale auction volume will continue to convert to digital, the digital wholesale transformation is happening before our eyes at an incredible pace, promising to forever change an industry. With the closing of most in-lane purchasing at auctions due to covid restrictions, over 75 percent of all wholesale purchases are now performed from phone apps or desktops right from the dealers' showroom. While the new digital revolution offers a more efficient acquisition process for buyers than the traditional boots-on-the-ground standard, it doesn’t come without its complexities for sellers. The challenge now for sellers is choosing the right selling platforms that will give their inventory the most exposure to gain the highest margins. Additionally, navigating through different selling and arbitration policies associated with each application can be confusing as all platforms are not created equally. There are no “One size fits all” applications when wholesaling. It’s unfortunate that the wholesale vertical is generally viewed as a low priority in the broad strokes overview of running an automotive dealership. Most managers can only scratch the surface when speaking about wholesale due to being overburdened by their core competency of running a successful sales department. They are very unacquainted with the new technology and even more unfamiliar with their arbitration policies. So how do we solve the wicked problem of this digital inequality and create a sustainable wholesale platform that dealers can trust and rely on? Dealers need to understand the emphasis on placing the right inventory in the right marketplace, rather than relying on traditional methods. AMP Remarketing offers a no-cost remarketing solution for dealers making them clear winners in the war on wholesale. Through market data analytics, AMP Remarketing identifies geographic buying trends and identifies the best-selling platforms in which to direct your wholesale inventory. Not only does this process offer your inventory more robust selling opportunities, but it also acts as a successful tool in increasing a dealers turn rate. AMP Remarketing additionally offers dealers expert representation on all selling platforms, reduced auction fees, enhanced condition reports, and free arbitration management.