Ken Cardwell

Background

About Ken Cardwell

As a Sr. Commercial Marketing Manager at T-Mobile, I leverage my 6+ years of experience in marketing and business operations to drive customer retention and revenue growth. I manage the 'In Quarter' Disconnect Plan of Record for Consumer Postpaid Voice, contributing to ongoing expectation setting and target achievement. I also identify opportunities to improve retention results within at-risk customer segments and steer 'In-quarter' Disconnect Performance to achieve Quarterly Churn and Nets targets. Previously, I worked as a Senior Analyst at Oath Inc, where I managed critical components of Microsoft and AOL advertising partnership, maximizing advertising revenue and margins across multiple publishers, sales channels, and products. I also conducted quantitative and qualitative business analysis to identify key rate, volume, and revenue trends. Additionally, I contributed key insights and analysis to Account Segmentation project and project managed and delivered 'Single Source File', a reporting / tool solution to track performance and activity associated with advertiser incentive agreements. I hold a Bachelor of Arts in Humanities with an emphasis in Communications/Advertising and Fine Arts from Washington State University - Edward R. Murrow College of Communication.