Ken Dec

Background

About Ken Dec

Took a first-of-its-kind diagnostics technology from pre-prototype to launch to exit in a year - Led the repositioning of a supply chain Saas leader from product to platform brand - Led the development and launch of a disruptive direct-to-patient healthcare plan brand - Operationalizing the marketing function at an AI Chatbot technology firm, leading to a repeatable pattern of sales success and growth - Repositioned and led GTM for a SaaS brand from ‘bloody water’ to ‘blue ocean’ and 3X growth - Repositioned and operationalized the marketing function at a global life sciences and diagnostics supply leader, leading to above-market growth - Helped a CGT process development firm successfully exit by building a better brand ‘story’ Brand, Demand, and ABM marketing leader driving growth for life sciences, diagnostics, and enterprise software brands from post-seed to $50 million in revenue and more on a fractional basis I have also helped numerous EMEA-based firms enter, land, and expand in the US while continuing to grow globally. Primary services include: • Brand positioning, repositioning, and messaging • Omnichannel, sales-integrated Go-To-Market plans • Account-Based Marketing • Operationalizing the marketing function • Preparing the brand ‘story’ for investment and/or exit (fundraising, sale, and IPO)