Ken R.

Background

About Ken R.

Current Role:Research+Analytics Director working with client services to help brands deliver consistent, authentic and intentional customer experiences. My focus is in helping brands use operational measures and assessments, voice of customer feedback, sentiment, and quasi-qualitative custom research to drive business performance and create customer joy. Collecting consumer insights and improving customer service. Responsible for sampling & research design, statistical methods and reporting. Background: 20 years experience executing quantitative and qualitative market research programs. Qualifications include an MBA (Marketing+Finance), Economics (BA), Data Analytics (Institute for Statistical Education), Accounting (ABA), also a Dale Carnegie graduate. About Second To None: STN specializes in Customer Experience Measurement by way of market research and mystery shopping programs. The ability to deploy our panel of US consumers to evaluate in-person service experiences represents a key differentiator for us from other research firms. Customer surveys, mystery shopping, journey mapping, and location audits are our core strengths. That being said, we are happy to act as the mystery shopping supplier to other research firms. Personal:Interested in decision sciences, behavioral economics, academic research, big data, sabermetrics, and visiting all 50 states (at 48 currently). Also lending my skills to nonprofits.