Ken Ryu

Background

About Ken Ryu

I joined Rakuten Group in 2020 and worked in the Metropolitan Sales Department of Rakuten Payment, Inc, focusing on acquiring new retail clients with annual sales under 1 billion yen. I achieved top sales performance in a joint project with JR East. In 2021, I moved to the Operations Planning Department at Rakuten Life Insurance, where I led company-wide operational improvements, including the launch of an AI assessment system and enhancements to the application process. In March 2022, I transitioned to the Sales Planning Department, managing the planning, requirements definition, and testing of seven sales tools (including Salesforce and insurance quotation/application systems) used by agents nationwide. I also devised marketing strategies based on sales performance and analyzed sales progress. Since 2024, I have been leading an 8-member Salesforce team at Rakuten Life Insurance. I am currently presenting a 35 million yen Salesforce reform project to the executive committee. Additionally, I have received two internal awards within the Rakuten Group for projects utilizing the Metaverse and ChatGPT.