Ken Simmons

Background

About Ken Simmons

Lifelong Award Winning Hospitality Industry Sales Expert, with 25+ years of team leadership, focused on returning distressed properties to profitable performers. Most recently worked with CVBs & DMOs throughout North America train their focus on building proactive sales campaigns to take back control of their destination's destiny in this increasingly competitive environment. Exploited Salesforce, Marketo environment to help clients find business solutions via the world's largest, most comprehensive SaaS database. Built out new stream of sustainable revenue, gaining enhanced company recognition and a new focus for company. Hired, trained & mentored sales team. Quintupled sales to $2M annual revenue in first 18 months. Fourteen Years leading the most sought after Group Market Intel service in the Delaware Valley, before selling Business to the world's leader in Meetings Intelligence and carving a new niche focused on CVBs/DMOs and Convention Centers. Marketing, Budget & Action Planning expertise developed through decades in the trenches, to leading National Award Winning Teams in good times and the 'new normal'. At PRB, Inc. we focused on Group Events occurring in the Greater Philadelphia region stretching form Princeton to Delaware and from southern New Jersey to Harrisburg. In 2012 we expanded our view to research and record events in the Mid-Atlantic & East Coast Convention Centers as well as over 200 Free Standing venues, restaurants, clubs and arenas. By the close of business PRB had researched and recorded over events and identified planners for more than of those events! Specialties: Strategic & Tactical Marketing; Property Turnaround Specialist; Maximize Sales Systems; Team Leadership & Development; Mentoring; Competitive analysis; Laser shot marketing for direct mail and email. Actively seeking consulting opportunities!