Ken Sugimoto

Background

About Ken Sugimoto

International Commercial Expertise As General Manager of the International Commercial Department at Comme des Garçons Co, Ltd, I oversee the strategic development of new direct and franchise stores, primarily focusing on the Asian market. My responsibilities extend to managing wholesale operations and ensuring seamless export logistics for our products, aligning with the brand's global standards. Past 12 Years E-commerce and Digital Marketing Expertise Over 12 years of experience in digital commerce and marketing across the sports, footwear, and jewelry industries, specializing in e-commerce strategy and site management. 8 years as an E-commerce Manager, delivering impactful revenue growth through effective platform management and campaign execution. 2 years as a Digital Marketing Manager, leveraging data-driven strategies to optimize online visibility and user engagement. 2 years as a Merchandiser for flash sale platforms (similar to GILT/GLADD), honing skills in inventory planning and rapid sales turnaround. Key Achievements and Responsibilities Spearheaded site operations, maintenance, and promotion planning with a strong emphasis on UI/UX improvements, SME initiatives, SEO, and CRM strategies. Managed multiple high-impact projects, including launching a new e-commerce platform and overseeing the renewal of two websites. Designed and implemented an innovative membership program with a point-based system and developed a comprehensive omni-channel strategy integrating store and e-commerce inventory. Past 11 Years Sales and Retail Expertise Over 11 years of experience in sales and retail operations for fashion brands, encompassing shop management, budget planning, and the establishment of new stores and wholesale channels. 6 years as ac Reader, leading teams to exceed sales targets and streamline operational efficiency. 5 years of hands-on experience in-store operations, including 2 years as a Store Manager, achieving consistent client satisfaction through tailored solutions and exemplary service. Skills and Qualifications Technical Proficiency: Mac OS, MS Office365 (advanced Excel skills), and BI tools. E-commerce Tools: SFCC, ECCube, WordPress, and CMS platforms; SAP, JIRA. Digital Expertise: CRM, SEM, SEO, GA, Photoshop, Illustrator. Web Development: Practical understanding of HTML, CSS, and PHP, with hands-on experience in website launches and production management. Strategic Analysis: Strong analytical skills, adept at leveraging data for actionable insights to drive business growth.