Ken Tandy

Background

About Ken Tandy

I’m a digital strategy and marketing leader with over 13 years of experience guiding web, advertising, and analytics initiatives in diverse sectors including higher education, nonprofit, financial, startup, agency, service and e-commerce. As Director of Digital Strategy and Insights at Colorado School of Mines, I lead a team responsible for the university’s website, paid media campaigns, SEO, user experience, and KPI-centric performance reporting, all ensuring the university's digital platforms drive recruitment, brand visibility, and institutional goals. I’ve built and led high-performing teams covering a wide range of marketing and communications functions, including website management, graphic design, brand development, social media, advertising, and email marketing. My leadership approach is strategic, collaborative, and focused on the professional development of my staff. I’ve overseen large-scale website redesigns, managed large-and-small-scale advertising budgets, implemented new tools and resources for optimizing my team's work, and ensured the support and stability of my teams during transition. I’m drawn to organizations where web, marketing, and data-driven strategies play a critical role in advancing the mission, and where I can optimize and deliver meaningful results. Though data-driven strategic planning and organizational leadership, I have been able to grow the impact of my team and my own personal contributions. I care deeply about building systems and teams that not only perform, but evolve, and I’m always looking for opportunities to bring clarity, momentum, and long-term value to the organizations I support.