Kendall Lee
Marketing Manager, Corporate Social Responsibility at Verizon
Based in Basking Ridge, United States
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Seniority
Other
Department
Other
Location
Basking Ridge
Industry
IT Services and IT Consulting
Company size
101K
Contact information
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k•••••••@mycareer.verizon.com
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Background
About Kendall Lee
Responsible for marketing strategy and execution for Verizon Corporate Social Responsibility program, including management of $12M marketing budget • Developed Verizon’s first CSR marketing campaign, including above the line national television commercials, digital advertising and content strategy • Drove highest positive sentiment and engagement rate around a Verizon Wireless campaign to date with 64% brand attribution: higher than comparable CSR campaigns (Sprint’s #1MillionProject and Microsoft #MakeWhatsNext) • Key lead with external agencies and vendors in the overall integrated marketing plan, including development of umbrella positioning, messaging, and creative platforms • Built cross functional partnerships with Program team to drive marketing support and engagement of Verizon Innovative Learning initiatives
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