Kenneth M.

Background

About Kenneth M.

ROI focused E-commerce and Digital Marketing Executive with 7+ years hands-on experience in all areas of digital acquisition marketing and analytics including Paid Search, SEO, Affiliate, Email, Display, Marketplace, Data Feed Management, Social Media, and Mobile. Proven leadership and ability to deliver highly effective and measurable digital marketing programs and strategies to drive revenue growth, hit ROI targets, improve online visibility, reach new customers, increase brand awareness and reputation for DTC businesses. Proven success managing partnerships with internal stakeholders and 3rd party agencies to enhance overall customer experience and increase sale and revenue. Trusted partner for all digital measurement strategy - from tagging requirements, documentation, implementation, QA, and reporting. Specialties: • Search Engine Marketing (SEO/PPC) • Display Retargeting • Affiliate Marketing • E-Mail Marketing • Mobile Marketing • Social Media Marketing (Paid Social) • Comparison Shopping Engine Management and Optimization • Web Analytics & Reporting • Content Management Systems • Landing Page Optimization • Vendor Relationship Management • Budget & Planning • Project Management E-Commerce Platforms: IBM Websphere Commerce, Salesforce Commerce Cloud (Demandware), Magento Enterprise Edition, Digital River Commerce Cloud Digital Advertising: Google AdWords; Bing Ads; Yahoo! Gemini; Criteo; Fetchback; VE Interactive Email Marketing: Lyris ListManager, Listrak, SmartFocus SEO Tools: Conductor Searchlight, BrighEdge S3 Web Analytics: Google Analytics, Google Website Optimizer, CoreMetrics Digital Analytics & CoreMetrics Explore. Software: Microsoft Office; Adobe Photoshop; Acrobat Accreditation: Bing Ads Accredited Professional & Google Adwords Individually Qualified Professional