Kenneth Smith

Background

About Kenneth Smith

An inspirational, resilient and confident Director and Head of Marketing & Communications with a wealth of transferable skills acquired through decades of experience in the communication arena. Galvanises flexibly-minded teams to give their all using motivational techniques. Combines a strategic insight with the adeptness to execute tasks thoroughly and professionally. Generates comprehensive and strategic marketing ideas without compromising on high quality service standards. Specialises in crisis, strategic and reputational communication management providing engaging and proactive stories and supporting content to get the message across Uses initiative and creativity to drive business through marketing campaigns Balances strategic planning and thinking with hands-on operational management A versatile and authentic leader committed to ongoing stakeholder development Proven record of success in business continuity and growth in private sector, charities and social enterprise. Key skills Content marketing Digital communication strategy and delivery. Corporate press office functions Social media strategy and delivery. Media crisis management. Pro-active and reactive PR. Brand development and audience insight Working with local, regional and national teams to plan and deliver major projects - including bilingual content development and heritage, environmental, nature and energy projects. Strong personal communication and interpersonal skills