Kenny Low

Background

About Kenny Low

I have a strong background in marketing and management, having worked as a senior marketing executive at Duke Dinings and a business development manager at Luce Maintenance Group. I have handled various aspects of branding, social media, campaigns, customer research, tenders, and operations. I started my E-commerce journey in Lazada by noticing huge potentials in online market. Down the line, I build brands and incubate sellers to some successful ones in the market now, and quickly advanced to a category manager not long later. As a category manager at Lazada, I lead both the electronics and home & living teams, aligning our strategy with the platform's direction and driving the LazGlobal initiative. I have successfully managed relationships with more than 200 sellers, developed actionable project plans, and analyzed data to find insights and solutions. As my current role in Account Manager at TikTok Shop, I specialize in the Automotive & Motorcycle category, where I leverage my expertise to drive growth and expand my knowledge within the e-commerce landscape. My focus is on achieving tangible results and continuously enhancing my understanding of the online market.