Kenrick Briffa

Background

About Kenrick Briffa

An executive who has held leadership roles covering Country Management/MD, Sales, After Sales (Service), Financial Services, Remarketing, Complex Sales and all aspects of Trading Risk. The companies Ken has worked for represent product and service excellence in their respective industries. Dirigente at 35 years while Sales & Marketing Director with the Dutch ABN Amro Group. Also, as Managing Director of CNH Capital (Fiat Group) with responsibilities for UK, Republic of Ireland and Italy, a Board Member of JVs with two major EU Banks. Over the best part of his career Ken has had significant international experience in global roles across all geographies. Ken is a results oriented manager and over his career has shown an ability to structurally build service businesses and leave a legacy. An open and approachable leader, Ken is able to create “learning organisations” working well in team which enable his team members to grow and hold key leadership roles in their respective companies. Ken’s experience spans excellent US & European multinationals as well as owner-run businesses. He holds a Six Sigma Green Belt certification obtained while working with the Fiat Group. Ken started his career as a Systems Engineer with IBM after a full time 6 month training course. Ken is able to give his best as a “catalyst for change” designing & executing change for companies looking to SERVITISE / STEP UP their businesses from equipment selling. To this end, Ken’s areas of expertise include 1) executing SERVITISATION designing systems & processes, sales protocols, incentive schemes, management control systems, mitigating trading risk and correct generation of recurrent revenues; 2) building After Sales Service Contract Businesses and running After Sales / Assistenza Tecnica operations; 3) leveraging Remarketing to maximise Financial Services use; 4) running operations of Financial Services, Remarketing, Consultative & Solution Selling; 5) executing “partnership agreements” in his areas of competence with the best partners available at global level; 6) designing customer facing operations - “customer journeys” - which maximise the customer experience.