Kent Boyd

Background

About Kent Boyd

30 years diverse communications experience • Experience in the private and public sectors • Governmental affairs and public outreach • Marketing • Integrated communications planner • Multimedia expert • Social media and website manager • Former television journalist Public communication – I’m passionate about it. Whether it’s a private company or a governmental department, they both have great stories to tell, but how to tell it? Don’t get bogged down in jargon. Tell your story from the audiences point of view, rather than your own. Anticipate a crisis before it happens. Or better yet, anticipate the crisis and avoid it completely. Be prepared for the crises you can’t anticipate. Answer questions in a forthright and timely manner – avoid spin. Know how the public and news media will perceive your actions and words. To paraphrase a well known cartoon beagle: good public communication is hard work!