Kent Lancaster
Adjunct Professor at University Of Miami
Based in Miami, United States
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Seniority
Staff
Department
Education
Location
Miami
Industry
Higher Education
Company size
15K
Contact information
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k•••••••@••••••.com
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Background
About Kent Lancaster
Kent Lancaster, Ph.D, Creator, ADgile Media Planner Kent is the creator of ADgile Media Planner, an exciting new desktop tool that allows media planners to create, optimize, and communicate 360-degree media plans across all digital, social, and traditional media platforms. Key features include comprehensive reach and frequency analyses for all media types and combinations, optimization, customizable report and graphics capabilities, monthly flowcharts, detailed tool tips, and a 300+ page digital user guide and text. As President of Global Media Research, Inc, Kent also provides a variety of media research, media planning, and consulting services for the advertising industry and advertising education. He also provides litigation support, having served as a media expert witness in many federal and state class action cases. In addition, he is an Adjunct Professor of Advertising at the University of Miami and teaches courses on advertising media planning and social media analytics.
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