Kent Murphy

Background

About Kent Murphy

35 years of multi-media ad experience; both agency and client sides. Strong and engaging creative strategy development/execution, brand positioning, media mix strategy. Multi-media budget management for digital and traditional media options. Provide measurable ROI campaigns utilizing broadcast, cable TV, CTV, OTT programmatic platforms for small businesses. Current clients include those in retail, b to b, and medical services. Advertisers today still want to be able to measure response all the way to the cash register. Tracking the consumers journey from initial contact to sale has become so much easier to accomplish. There are great options and strategies to do that, so much of that old "wondering which works" is eliminated. And the best part; you can see the results in improved website activity and yes, more phone calls! Advertisers have just a few seconds to engage viewers, so it's key to consider what is it that can be relevant, capture attention and maintain interest in your product or service? What truly sets you apart from your competitors?