Kent Wilson

Background

About Kent Wilson

As the head of content at Chew On This, I am responsible for conceptualizing, editing, and publishing the Chew On This and DTC Times newsletters, as well as a wide range of thought leadership social media content. Other duties include content strategy, editing, consulting, and and copywriting for sponsors and clients across a wide range of channels, including email, YouTube, Meta, X, and Linkedin. At Origen RV Accessories, I was in charge of key operational and growth processes. I was previously the head of marketing, where I spearheaded paid acquisition, branding, web design, and social media/influencer programs. I am currently a growth consultant and Meta media buyer. Previously, I was a contributing writer to the Athletic Calgary, where I provided insight and analysis of the Calgary Flames.As a social media strategist at Evans Hunt, I focused on social media strategy for clients large and small. My responsibilities included content strategy, community management tactics, and paid content distribution.As part of my role at Evans Hunt, I also regularly contributed both SEO and copywriting expertise, including keyword research, title and meta description creation, and writing web/social copy. From 2009-2013 I was Editor-in-Chief of the Nations Network of hockey sites. As the editor of the Nations, my responsibilities included content creation, community management, social media strategy, and business development. During my time with the company, the network grew to one of the biggest independent sports networks in Canada, topping 150 million annual pageviews with over 25 contributors. My hockey analysis has appeared in major North American publications, including Hockey Prospectus, The score.com, Yahoo's Puck Daddy, the Sporting News, and the Calgary Herald. I focus on critical, statistical analysis anchored by economic theory and behavioural psychology. Specialties: social media, media buying, creative strategy, creative analysis, content marketing, digital marketing, market research, PPC advertising, project management, copywriting.