Kenyon Rasheed

Background

About Kenyon Rasheed

With over 25 years in sports innovation, I leverage my unique dual perspective as a former professional athlete and a strategic growth leader to redefine how organizations succeed in the evolving sports ecosystem. My expertise in athlete intelligence, commercialization of emerging technologies, and risk management frameworks has consistently driven exponential market growth, reduced entry costs, and strengthened brand presence across collegiate and professional sports sectors. Highlights include: Pioneering AI-powered risk management frameworks helping leading college programs identify potential transfer and athlete recruitment and risk assessment practices for leading college programs. Driving commercial strategy and technical innovation for top-tier brands including Verizon, IBM, and Global Payments. Establishing industry-first payment and digital commerce solutions adopted by NFL teams and stadiums creating sustainable revenue models and real-time data insights.