Keren Masterson

Background

About Keren Masterson

Senior Marketing Leader with over 20+ years of experience leading global and regional marketing strategy, commercial growth initiatives and cross-functional leadership across ANZ, ASIA, EMEA & NORTH AMERICA. Proven track record in building & leading high-performing teams, driving market share growth and launching integrated marketing campaigns that deliver measurable business results.Held senior leadership roles within Enzo4D Group, W9 Medical & Dental, Kulzer Australia and Biodenta Group, with full accountability for marketing budgets and team leadership across multiple markets and distribution networks.Extensive experience in go-to-market planning, product launches, brand development and customer engagement strategies from digital demand generation through to clinical education and Key Opinion Leader (KOL) program management. Strong background in multi-channel campaign execution, regional business planning and performance reporting, with a focus on aligning marketing initiatives with commercial sales targets and growth objectives. Recognised for the ability to balance strategic leadership with hands-on execution, collaborating with sales, clinical teams and global stakeholders to ensure local market success. Brings a deep understanding of healthcare and dental markets, with expertise in distribution-led business models, customer segmentation and data-driven marketing performance management.