Keren Ofer

Background

About Keren Ofer

I am a Highly professional and well experienced product portfolio manager focusing on product selection and project management from selection to launch for pharmaceuticals. I identify the missing products in the company's portfolio per market with a global view and lead it through selection till launch. My areas of expertise are in OTC products as well as Rx generic products. I have lead successfully launching products on risk as being the first generic to the market. Know very well to analyze markets portfolio taking into consideration competition and building out of if list of products to be launched. went through companies integration following acquisitions in terms of product portfolio. Well experienced with regulatory requirements in the following markets: EU, Russia, Brazil, Mexico, South Africa, Turkey and ex Yugoslavian markets. Values: Leading team into action on time, keeping calm even if stress is all around, keeping focused on the target. Like to challenge my self with success and new areas. Being decisiveness. Being pragmatist and being sensitive to other people opinion. Organized, value teamwork, sharing insights with my colleagues. My passions are introducing new products to the markets going through challenges. Being the best in what I do.