Kerri Bugden

Background

About Kerri Bugden

Strategic and results-driven marketing executive with over 10 years of experience managing successful marketing teams and driving growth for prominent brands spanning technology, media, mining, education, healthcare, and consumer goods. I specialise in developing marketing strategies tailored to each company's unique goals and target audiences, leveraging data and analytics to ensure tangible and quantifiable impact. In my over 12 years in marketing, I've led high-performing teams, managed 7-figure budgets, and driven results for international brands to local start-ups. In the dynamic landscape of Australian B2B and B2C markets, I have led pioneering digital marketing initiatives for renowned brands, employing innovative approaches and cutting-edge technology to secure a competitive advantage. My proficiency spans key digital marketing channels, encompassing SEO, SEM, social media, and email, along with in-depth expertise in CRM platforms. In addition, to digital marketing, I have over 7 years leading traditional advertising campaigns including TV, radio, print, outdoor, and events. Notable Achievements- Headed the digital marketing strategy for a major Australian mental health event with over 200k participants, increasing registrations by 15k and decreasing CPA by 35%- Engineered a customer engagement strategy for a leading media network, effectively managing over 3.6 million contacts. Conducted a thorough audit of their EDM/CRM platform and provided invaluable coaching to the internal team on industry best practices. Currently, I lead a team of skilled digital marketing consultants, offering strategic direction, advanced analysis, insights, coaching, recruitment, and project oversight.