Kerry Langstaff

Background

About Kerry Langstaff

Experienced B2B Tech Marketer with a proven track record of driving global brand awareness, lead generation, and revenue growth in venture-backed SaaS startups. Skilled in customer acquisition and product marketing across FinTech, HR Tech, and MarTech sectors. Recognized for transforming marketing strategies, leading teams, and orchestrating successful go-to-market campaigns. Adept at leveraging marketing technology to optimize operations and drive results. Strong communicator with a passion for storytelling and a growth mindset. Hard Skills: A/B Testing ABM (Account Based Marketing) APIs (Application Programming Interfaces) Asana AWS (Amazon Web Services) Basecamp Blogs Case Studies Churn Zero Competitive Analysis Confluence Content Creation Content Marketing Copywriting Demand Generation Demand Base Digital Advertising Digital Marketing Direct Sales Eloqua Gainsight Google AdWords GoogleAds Gong Hubspot Insight Squared Inside View Intercom Jira Landing Pages Lean Data Market Research Marketing Automation Marketing Automation Platform (MAP) MarTech (Marketing Technology) Marketo Monday.com Optimization Optimizly Paid Search PPC (Pay-per-click) Product Launch Product Marketing Salesforce SEM (Search Engine Marketing) SEMRush SEO (Search Engine Optimization) SQL (Sales Qualified Lead) Slack Tradeshows Uberflip Umbraco Use Cases Webinars Website Whitepapers Wootric Soft Skills: Brand Awareness Brand Building Branding Buyer Personas Category Creation Channel Sales Cheat Sheets Churn Customer Acquisition Customer Retention Demand Generation Developer Relations Freemium Free Trial Funnel Hackathons Inside Sales Media Relations Message Development MDR (Market Development Representative) MQL (Marketing Qualified Lead) MRR (Monthly Recurring Revenue) NPS (Net Promoter Score) Onboarding One-Pagers One Sheeters Partner Marketing Personas Playbooks Press Public Relations (PR) Sales Enablement Sales Operations Social Media Speaking Opportunities Upsell Value Proposition