Kerstin Berghaeuser

Background

About Kerstin Berghaeuser

My heart beats for the hospitality industry and I'm passionate about all things tech, future, travel and marketing related. Senior marketing professional with 20+ years experience and demonstrated success in creating strategic marketing approaches, building brand awareness and generating revenue through different marketing tactics.* What matters is the team Experienced with the lead of various marketing team constellations, from centralized to decentralized roles. Beside goal settings, it is always my personal ambition to keep my team members motivated and to support them in the best possible way in terms of their further education. In my last role, I led the digital field marketing hub in Germany, Austria and Switzerland at Marriott International, overseeing a team of 9 direct reports and over 40 hotels participating in the centralized digital field marketing program.* 360 Degree Marketing I gained extensive experience in advertising hotels in terms of their Digital and Offline Marketing strategies and tactics. This include the development of a unique hotel and venue positioning that sets our hotels and venues apart from the competition as well as the creation and implementation of 360 Degree Activation Plans based on SMART goal objectives.* Expert of New Hotel Openings Marketing Leadership of several key hotel openings. From the opening of the first W in the Alps (W Verbier), the introduction of the Aloft brand to Germany or the opening of the first Element Long Stay Hotel in Europe. In my current role, I manage several new hotel openings with Hilton, Wyndham and IHG.* Passion for Digital Marketing for almost 17 years Expert in Digital Marketing. From the conception to the implementation of big hotel website relauch projects, booking engine switches, specific segmental marketing websites to demand generation campaign landing pages. A deep understanding of Digital Marketing tactics and KPIs. This includes Search Engine Optimization, PayPerClick Marketing, Email, Banner Advertisement, Display, Social Media, Metasearch, Retargeting- and New User Acquisition Campaigns * Its all about communication I am a personality with strong communication skills who is used to maintain good relations with various stakeholders. From internal to external communication, whether in German or English