Kevin Cho

Background

About Kevin Cho

Automotive and mobility leader with 15+ years of global experience across major OEMs, technology, and energy sectors. Brings a unique blend of strategic acumen and operational depth, having led initiatives across the automotive value chain—spanning digital services, e-commerce, mobility, product planning, marketing, and dealer experience transformation. Recognized as a thought leader in software-defined vehicles (SDVs) and connected mobility, with a proven track record of delivering innovation at scale. Led the global launch of Kia Connect Store, Hyundai Motor Group’s first Features-on-Demand (FoD) platform, delivering a new multimillion-dollar digital revenue stream and advancing Kia’s SDV roadmap across Korea, North America, and Europe. Forged cross-industry partnerships with content and platform leaders—including Disney, NBA, and KBO—to unlock recurring revenue and create differentiated in-vehicle experiences. Prior prominent roles at GM/Cadillac and Toyota/Lexus included long-range product strategy, market planning, and innovation advisory for global executive teams. Complementing automotive expertise, launched IoT-driven service platforms at Samsung Electronics, introducing new subscription-based revenue models and building data-led product strategies. Known for navigating complexity, building alignment across senior stakeholders, and turning vision into tangible business impact.