Kevin Floether

Background

About Kevin Floether

I work at the intersection of strategy, technology, data, and storytelling, helping organizations navigate complexity, change, and trust in a digital-first world.I’m a marketing and communications leader with eight years of experience shaping communications strategies that support organizational objectives, strengthen reputation, and engage diverse audiences. My work spans strategic planning, digital transformation, content and channel strategy, and executive-level communications.In my current role at CBV Institute, I’ve led several initiatives that sit at the edge of emerging practice. These include- Leading the organization’s generative AI rollout and internal training, translating new technology into practical, responsible use cases for professionals- Launching a national undergraduate case competition, designed to raise awareness of the business valuation profession and build a long-term talent pipeline- Building a university outreach program from the ground up, establishing new relationships and creating a scalable engagement model with post-secondary institutions across CanadaAcross these projects, my focus is consistent: aligning marketing and communications with strategy, grounding decisions in data, and delivering messages that resonate with the people they’re meant for.Alongside my professional work, on Substack I write about trust, technology, marketing, communications, and business in an era shaped by platforms, algorithms, and AI.I’m known for being thoughtful, collaborative, and pragmatic, and am comfortable moving between big-picture thinking and execution, and equally at home working with executives, teams, and external partners.