Kevin Handerson

Background

About Kevin Handerson

Is your company doing as well as it could be doing?You worked hard to develop your expertise, and your offering. You put in long days, and you’re certain that your specs and prices beat the competition. You created a web site and a Facebook page. But still, sales aren’t where you’d like them, and margins are shrinking.Sound familiar? Almost every company I have ever known - from my largest past multinational employers, to shops in my neighborhood – could benefit from improved marketing. That’s where I come in.As a skilled marketing leader, I can quickly understand your business and your situation, recommend a strategy for improvement, and help you deliver on those improvements. I have experience growing both large and small businesses in several roles, from consultant to head of the business unit. I’m now part of LRG, a marketing agency that is helping many firms - like yours - improve their brands, market positions and results.Whatever image you have in your mind for Marketers, I’m confident it doesn’t include degrees in Engineering and General Management, nor years of working in research and product development before taking on Marketing roles in Product Management, Strategy, and Communications. But this is exactly the foundation that lets me understand any kind of business, including electronics, manufacturing, security, software, services, and more.If your business could be doing better, and you are ready to make improvements, reach out and let’s talk. Why wait any longer to get better results?kevin@kevinhanderson.com Specialties: Product management and marketing, strategy, cross-functional programs, multi-channel marketing, business development, P&L management, public relations, technology, web sites