Kevin Hendren

Background

About Kevin Hendren

I’m a dynamic sales and business development leader with over 20 years of experience driving growth in the CPG and Beverage Alcohol industries across foodservice, distributor, and retail channels. My career has been built on developing data-driven sales strategies, optimizing trade spend, and leading cross-functional initiatives that deliver measurable results. Throughout my journey with industry leaders like Breakthru Beverage Group and Coca-Cola Ltd, I’ve managed multimillion-dollar portfolios, negotiated complex contracts, and built trusted relationships with major accounts including Sodexo, MLSE, Recipe Unlimited, Chick-fil-a, LCBO, Duty Free Ontario and leading grocery retailers. I thrive on turning insights into action—using category and market data to identify whitespace, expand distribution, and achieve year-over-year sales growth. I’m passionate about building brands that make an impact—especially in purpose-driven food and beverage categories. Whether leading customer strategy, launching innovation, or mentoring peers, I bring a collaborative, results-oriented approach to every challenge. Core Skills: Foodservice Channel Development & Distributor Management Strategic Account Planning & Sales Growth Delivery Business Development & Contract Negotiation Trade Spend Optimization & P&L Management Category & Market Insights Customer Relationship & Broker Partnership Management Data-Driven Decision Making & Forecasting Cross-Functional Collaboration (Marketing, Supply Chain, Finance)