Kevin Kim

Background

About Kevin Kim

With extensive experience in digital marketing, eCommerce, and performance management, I currently serve as the Head of Digital Performance at Philip Morris International. I focus on managing Digital Direct Commerce, Digital Marketplace, and Digital Analytics for IQOS.com/jp and Zyn.com/jp, contributing to the organization’s digital transformation as a key member of the Japan digital management team. My career spans roles emphasizing digital business development, campaign management, and organizational performance, with a strong foundation in performance planning and management. By leveraging my expertise in digital commerce and analytics, I am committed to driving impactful strategies that enhance operational efficiency and customer engagement in the Japanese market- Digital Marketing / eCommerce / CRM - Business Intelligence / Campaign management - Automated Advertisement development (Machine Learning) experience in Amazon Retail business - CRM Automation (ELOQUA / LATTICE / SFDC ) deployment experience in Asia Pacific Region - CRM targeting (RAD) program development & Execution - Lead generation management (Engagement, behavior scoring, Sales/Marketing follow-up program)- Marketing Resource Management(Aprimo) deployment experience in Asia Pacific Region - Marketing Campaign Management (Budget & Plan / Campaign PnL & BI)- Hands-on operation experience in Google Ads, Merchant Centre / Yahoo Business Manager - SEO / SEM (Paid Search) expert - eCommerce Business establishment, development, execution (B2B and B2C)- Call Center Management (Call Scripts development, KPI setting, resource management)- Business planning & Development ( PnL / Balance Sheet / Managerial Accounting)- Regional team Management (APAC & Japan), Regional HQ experience - Leadership (Various experience including US military team leader experience) 2019 Business Acumen (From Harvard Business) 2018 Digital Planning Skills Course (From ASU) 2018 Fundamentals of Digital Marketing (From Google) 2012 Dell Staff Award, 2012 3Q (From DELL) 2012 Social Media Marketing Certified (From DELL) 2012 ELOQUA Fundamentals (From ELOQUA) 2003 The Army Commendation Medal (From US Army) 2002 Certificate of Appreciation I & II (From GS-15 & Major General, USA) 2002 NBC Warfare Certification 1998 Special award - student assay competition in Chinese ( From Yonsei University, Korea)