Kevin McGrath
Executive Director at Quadmark
Based in London, United Kingdom
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Seniority
Director
Department
General Business & Management
Location
London
Industry
Professional Training and Coaching
Company size
123
Contact information
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k•••••••@quadmark.com
Phone
5 credits+44 ••• •••• ••••
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Background
About Kevin McGrath
Kevin McGrath founded Quadmark and was a pioneering developer of the Return on Investment Capital (ROIC) framework for profitability management, which he has successfully deployed to some of the world's leading IT vendors and their channel partners. Kevin has been a trusted consultant for the last 20 years to Cisco, HP, Nokia, Intel and other leading IT companies on channel strategy. As well as numerous workshops for IT vendors on business skills, best practices, marketing and sales, Kevin has conducted over 200 partner engagements and over 300 partner profitability workshops, and is a popular keynote presenter at vendor and channel events and summits. Highlights of Kevin's work with Cisco include the Partner Profitability and Growth project, Customer Advocacy projects, facilitation of VAR councils, conducting Hyper Growth Partner Planning sessions and building channel strategies for emerging markets. For HP, Kevin has facilitated a Partner Advisory Board, and tracks partner profitability regionally, conducting HP workshops such as Marketing Technology Products, Strategic Thinking, Partner Planning, as well as Partner Profitability and Growth.
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