Kevin Mellor

Background

About Kevin Mellor

We’re not here to play it safe. We’re here to turn heads—and the bev-alc world on its ass. At Cali Beverages, we skip the shortcuts. We don’t use grape juice pretending to be something it’s not. We use the real juice of the fruit—the kind your taste buds actually crave—and blend it with clean vodka or tequila to create something that’s as bold as it is smooth. Then we slip it into a can that’s dressed to tease.(And yes… we like our cans protected.) As CEO, I’m leading the development of a breakout portfolio of ready-to-drink cocktails, including VACALI and TEQCALI—two unapologetic, flavor-forward brands that bring attitude, shelf appeal, and premium quality together in every sip. We don’t just want space in the cooler. We want to own the moment—from the first taste to the last post on social. That’s why we’ve paired clean-label formulations with a bold identity that doesn’t blend in. Our sleek designs and provocative campaigns (yes, there’s more coming…) are built to drive trial, loyalty, and conversation. With decades of experience in operations, supply chain, and go-to-market execution, I’ve taken brands from raw idea to case stack—on time, on budget, and ready to scale. At Cali Beverages, I’m combining that operational horsepower with a fearless brand vision designed to resonate across retail, on-premise, and digital channels. We’re not chasing seltzers. We’re building craveable, premium brands with a little chaos and a lot of edge. If you’re a distributor looking to bring something bold to your portfolio—or an investor ready to back the next big wave in RTD—let’s talk. Because VACALI and TEQCALI aren’t just drinks. They’re an experience. Bold. Sexy. And impossible to ignore. Let’s connect—if you’re ready to shake up the shelf… Or undress a few cans.