Kevin Mintaraga
Founder at Bythen
Based in Jakarta, Indonesia
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Seniority
C-Team
Department
General Business & Management
Location
Jakarta
Industry
Technology; Information and Internet
Company size
45
Contact information
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k•••••••@bythen.ai
Phone
5 credits+62 ••• •••• ••••
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Background
About Kevin Mintaraga
Kevin Mintaraga started his career in 2008 by co-founding Magnivate, a digital agency. In 2012, global advertising and marketing powerhouse WPP acquired a majority stake in Magnivate, leading to its rebranding as Mirum Agency. After the acquisition, Kevin remained as CEO of Mirum Indonesia until 2013. The following year, he shifted to the Chairman position to launch his new venture, Bridestory. It is a wedding marketplace that connects engaged couples with wedding vendors. In five years, Bridestory established itself as Indonesia's premier wedding marketplace and was acquired by Tokopedia, a leading Indonesian e-commerce company with a mission to democratize commerce through technology. Post-acquisition, Kevin assumed the role of CMO at Tokopedia. He helped the company's marketing strategy and investment, while also building and growing Tokopedia's advertising solutions.
Decision-makers
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Joshia Hanusi
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