Kevin Oshea

Background

About Kevin Oshea

As a merchandising leader with over 30 years of experience, I’ve built my career around a simple principle: deliver results through people, purpose, and precision. I’ve led high-performing teams, shaped $400M+ product portfolios, and consistently driven growth across omnichannel retail environments. What sets me apart isn’t just a deep understanding of category strategy, promotional planning, or vendor partnerships—it's how I bring those together to create measurable impact. From spearheading a promo strategy that lifted sales 5% YoY, to leading an “Edit to Amplify” initiative that cut redundancy by 20% and boosted margins, my focus has always been on data-backed decisions that resonate with real customers. I’ve had the privilege of building and mentoring teams that thrive under challenge and consistently outperform expectations. Whether launching high-profile tech products at Best Buy or elevating Fishing & Marine to “Category of the Year” at Cabela’s, I believe great merchandising is part art, part science—and always a team sport. If you're passionate about transforming strategy into results, developing talent, or simply love talking shop about retail evolution, I’d love to connect. Category Strategy & Vision | Omnichannel Merchandising | P&L Management & Forecasting | Cross-Functional Leadership | Assortment Optimization |Promotional & Seasonal Planning | Vendor Partnerships & Negotiations | Team Development & Coaching |