Kevin Passon
Editor-in-chief at New Media
Based in Shawano, United States
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Seniority
Director
Department
Writing/Editing
Location
Shawano
Industry
Advertising Services
Company size
1
Contact information
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Background
About Kevin Passon
Webster's Third New International Dictionary, Unabridged, together with its Addenda Section, includes nearly vocabulary entries. It's not so much how many of these words you know; it's whether you know how to use the ones you do know. To write is to communicate. And to communicate is to tell a story. For me, that story is sometimes an actual news story, complete with the who, what, where, when, why and how. In other cases, it's more of a feature article, featuring many of the same pieces of information, but crafted In a more relaxed style. And still other times, it is truly a story, full of hope, challenges, disappointments, realism, happiness and a myriad of other emotions. I’ve spent the past few decades years telling stories. They’ve run the gamut from a child’s first lemonade stand to the reaction of a murder trial. I’ve told the stories of families going through good times and bad times, but I’ve also described a company’s attributes and services, as well as the purpose and goals of the engineers who make new and innovative products. Print media was my first exposure to professional writing, but I’ve since grown and developed my skills to match the new media in the form of the Internet, blogs, inbound marketing, social media and more. It still comes down to words – the right words for the right audience using the right medium. Anyone can post something online. That doesn’t make them a writer. It doesn’t make them a professional. Use your resources wisely, and use a professional writer to convey your message.
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