Kevin Rock

Background

About Kevin Rock

Dynamic and commercially focused finance executive with 20+ years’ leadership experience across global multi-site, PE-backed, and FTSE environments. I have a proven track record of delivering sustainable value creation through strategic planning, operational optimisation, capital allocation, and financial transformation.As SVP Global Finance at Merlin Entertainments, I oversee a portfolio of 120+ assets generating £2bn revenue, partnering closely with the CFO, COO, and private equity shareholders. I bring deep expertise in designing and executing long-term strategies while maximising near-term financial performance.My leadership style blends commercial insight, clear decision-making, and the ability to build high-performing, motivated teams. Core strengths include:• Board-level financial leadership• Strategic value creation & capital allocation• M&A, integrations & commercial due diligence• Multi-site operations & global P&L management• Investor relations & PE stakeholder management• Finance transformation & organisational design• Pricing, revenue optimisation & performance managementI am passionate about building diverse, inclusive teams and developing future finance leaders. Outside of work, I’m a committed family man, triathlete, swim coach, and mountain enthusiast.