Kevin Wilderman

Background

About Kevin Wilderman

Strategic Growth Architect in Marketing and Brand Transformation. With over three decades shaping market strategy and brand relevance, I have led organizations through technological disruption, shifting consumer behaviors, and complex growth trajectories. My approach treats marketing as an enterprise growth engine—anchored in analytical rigor, creative intelligence, and the ability to align cross-functional priorities with measurable business outcomes. As SVP and Director of Marketing at BayFirst National Bank, I have directed initiatives that redefined customer engagement, fortified brand equity, and supported aggressive corporate growth. I have managed a $3.7M budget with the precision of an investment portfolio, allocating resources to maximize return while driving innovation in digital platforms, customer experience, and data-driven decision-making. Selected Impact • Expanded market awareness by 100% in 12 months through integrated, insight-driven campaigns • Generated $1M in incremental revenue via predictive analytics and targeted digital initiatives • Reduced acquisition costs by 40% while improving retention and lifetime value metrics • Orchestrated the seamless integration of over 15 acquired banks without compromising customer experience I lead with the belief that “Leadership is the capacity to translate vision into reality” (Warren Bennis), fostering a culture where marketing is not just a function, but a catalyst for competitive advantage and enterprise growth.