Khansa Khatoon

Background

About Khansa Khatoon

I’m building ALIFF, an AI styling platform designed specifically for modest Muslim women.After 9+ years in creative strategy, I’ve worked with brands across industries to shape narratives and build presence. But one gap kept showing up:Women navigating modest fashion are often underserved, misunderstood, and forced to choose between identity and personal style. ALIFF is my response to that.The idea is simple: an AI stylist that understands her body type, color palette, and existing wardrobe, and helps her create outfits she might not have thought of on her own. Not more shopping, just better use of what she already owns.Right now, I’m building and validating this in public speaking to women, testing assumptions, and shaping what this could become.My background spans creative and digital strategy, visual storytelling through photography and film, and building at the intersection of culture, content, and community.This April, I’ll be pitching ALIFF at @EmpowHerCon’s Muslim Shark Tank Experience.If you’re building in modest fashion, working in AI personalisation, or thinking about products for women that actually reflect their realities, I’d value the conversation.