Khara Malcom

Background

About Khara Malcom

I’m Khara Malcom, a tech and systems strategist passionate about helping growth-driven small business owners achieve clarity, efficiency, and sustainable success. With a Master’s degree in Educational Leadership, certifications in Online Business Management and Director of Operations, and extensive experience leading and managing cross-functional teams, I bring a unique blend of strategic thinking, leadership expertise, and technical know-how to every project. As the owner of Evolving Business Solutions, I specialize in streamlining systems, optimizing marketing strategies, and simplifying tech for service-based entrepreneurs so they can focus on what truly matters—without the overwhelm. What I Do:*Systems Integration & Operations Management: Simplify complex tech and create efficient workflows for sustainable growth.*Lead Generation & Funnel Strategy: Build and refine CRM setups, email marketing campaigns, and Meta ad strategies that attract, convert, and retain ideal clients.*Meta Ad Optimization: Design strategic ad campaigns to grow email lists, generate high-quality leads, and increase brand visibility.*Client Journey Mapping: Improve customer experiences with automated onboarding and seamless systems that foster lasting relationships. How I Work: 1. Audit & Strategy: Conduct in-depth audits of your systems and client journey to craft a customized growth roadmap. Tailored Implementation: Provide hands-on support to optimize automation, CRMs, and ad strategies. Empowerment Through Training: Equip you with the tools and knowledge to sustain and scale your operations. Continuous Optimization: Offer ongoing support to refine and evolve your operations and marketing efforts. Client Results:*Increased revenue and operational clarity for fitness studios, event venues, and local businesses.*Enhanced client onboarding and customer experience through automation and CRM refinement.*Reduced ad spend and improved lead quality with optimized Meta advertising strategies. Leveraging my leadership and cross-functional team management background, I’m adept at creating collaboration, fostering efficiency, and building streamlined systems that drive success. Let’s connect if you’re ready to simplify your tech, scale efficiently, and achieve sustainable growth. Together, we’ll transform overwhelm into actionable clarity.