Khizer Alam

Background

About Khizer Alam

With over 8 years of dedicated experience in product and brand management spanning the QSR, FMCG, and Automotive sectors, I bring a wealth of expertise in orchestrating successful product launches and repositioning campaigns. Throughout my career, I've consistently delivered remarkable results, including delivering highest ever Eid Sales in company history for Hobnob Bakeries. In my most recent role as Brand Manager at Hobnob Bakeries, I had the privilege of spearheading numerous integrated marketing campaigns that seamlessly blended conventional and digital tools. These efforts not only resulted in a substantial increase in both quantitative and qualitative sentiment but also led to a remarkable 49% year-on-year uplift in the company's top-line figures. One of the pivotal highlights of my career includes the successful launch of the Proton Brand in Pakistan, where I played a key role in introducing Pakistan's first intelligent SUV, the Proton X70, and the innovative family sedan, Proton SAGA. Having also served as the brand custodian of The Potato Factory International (OPTP), I led the introduction of new products such as OPTP Pizza and Zing. Through a robust marketing approach and aggressive outlet expansion strategy, we achieved a noteworthy milestone of doubling monthly revenue within just one year. Additionally, I've had the opportunity to execute comprehensive 360-degree marketing campaigns for Rooh Afza, a beloved eastern brand with a century-long legacy. Notably, I orchestrated its strategic repositioning from a seasonal Ramadan beverage to a lifestyle-centric drink. My educational background includes a Bachelor's in Business Administration (BBA) and a Master's in Business Administration (MBA) from IBA Karachi, further underpinning my commitment to excellence and innovation in the field of brand management.