Kier Angelo Vecina

Background

About Kier Angelo Vecina

I am a Summa Cum Laude graduate of AB Communication from the University of Santo Tomas. With a strong foundation in marketing and advertising strategy, I specialize in Integrated Marketing Communications. My growing passion for these field has led to key milestones, such as an Award of Merit at the 10th Philippine Student Quill Awards and serving as the former head of CASA Link, our course-based guild focused on Marketing and Advertising. As a collaborator, I thrive in brainstorming environments where shared insight and collective creativity fuel the best strategies coming from the free exchange of ideas. Creative thinking is something that I put close to my heart, utilizing both outside-the-box and inside-the-box perspectives to produce solutions that will best help reach target goals. My current professional focus lies in IMC strategy—particularly in insight formation, strategic planning, and campaign execution. Working behind the scenes is my passion, being able to build thoughtful and effective campaigns that connect with audiences in meaningful ways. My ability to lead spans not just my ability to organize members into structures, but also about listening, supporting, and empowering others whether I'm at the front or working within a team. With love and care, I continue to tell stories through the strategies I create.