Kieran Jasper

Background

About Kieran Jasper

AI Brand Systems Specialist at RELEX Solutions — working at the intersection of brand strategy, creative AI enablement, and brand governance to make sure the right creative decisions happen at scale.My background is in graphic design and brand identity. Over 5+ years of experience, with over 3 years of that at RELEX — a fast-growing global B2B SaaS company with 2,400+ people across 18 countries — I grew from an ABM-focused design role into leading ad direction, building scalable creative systems, and keeping brand consistent across a full marketing organisation.The more time I spent in the craft, the more I understood: brand consistency isn’t a design problem. It’s a systems problem.Now I work on the infrastructure behind how people create — encoding brand standards into tools and workflows so that doing the right thing is also the easiest thing. The goal is to minimise AI-led brand erosion and use creative AI to make RELEX’s brand actively stronger. Not just protected. Better.A brand, done well, is a system of trust. BA Graphic Design, Arts University Plymouth | Mini MBA in Brand Management