Kim Arsenault

Background

About Kim Arsenault

I help organizations translate complexity into clarity and turn clarity into growth. As a strategic marketing and client success leader, I’ve spent 15+ years helping enterprise and mid-market brands scale CRM, lifecycle, and personalization programs across SaaS, B2B, and service-based industries. Today, I lead Sales & Marketing at ALPHA IT, a Vancouver Island-based MSP, where I’m driving brand visibility, lead generation, and operational scale — all while staying grounded in my roots as a data-driven relationship builder. Strategic Growth Across Sectors – Managed $3M–$5M portfolios spanning SaaS, CPG, B2B, and nonprofit – Drove 12–32% YoY growth through CRM strategy and client expansion – Retained enterprise clients for 10+ years by building trust and delivering measurable impact – Scaled Inbox Marketer from a 3-person startup to 75-person agency (acquired in 2019) Translator of Tech + Trust I thrive in the intersection of strategy, compliance, and execution — from partnering with legal on CASL/privacy to aligning GTM teams across product, marketing, and IT. Whether delivering enterprise solutions or supporting SMB clients, I help simplify the path to adoption, retention, and results. AI-Enabled and Operationally Rigorous Since 2022, I’ve embedded AI into my daily workflow — from campaign planning and copywriting to sales enablement, process docs, and internal training. I even built a custom GPT to accelerate learning and reduce production time across deliverables. Ethics-Driven Leadership As Chair of the Canadian Marketing Association’s Ethics & Standards Committee, I help shape national guidance on CASL, deceptive design, and responsible marketing practices. I also lead public workshops and collaborate with regulators to support Canada’s evolving privacy landscape.