Kim Baas

Background

About Kim Baas

With 10+ years of experience in commercial corporates and start-ups I know the importance of data. And more specifically, getting the right insights from your data.@ Insight First, we help you to grow your business and improve your commercial marketing strategy based on data analysis. We collect, interpret, enrich and transform your data into valuable insights and visualise these in automated dashboards. By using mostly free tooling like Google Looker Studio we make it available for practically all type of businesses. With thorough analysis and smart data manipulation we help you get insights like repurchase, customer lifetime value, basket value, CAC etc. We are highly focussed on e-commerce and are the remote BI department for our 35+ customers. The biggest advantage when hiring us? We speak e-com. We know what you mean with funnel, CTR, CAC, LTV, See/Think/Do, UTM's etc. We work independently. Just add us to your systems and we are good to go and build you a complete data warehouse from the ground up. I myself have a background in accounting and use this knowledge to help you find out which strings to pull in order to grow & what drives your business value. Many of our clients use their dashboards for investors and whenever they need a new financing round. I am a big geek when it comes down to numbers, but always reason from a business perspective. Keywords: dashboarding, data visualisation, financial & customer data analysis, data science, machine learning, strategic advisory, business intelligence, business cases, P&L management.