Kim Bernhard
Co-founder & CEO at The Play
Based in Salzburg, Austria
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Seniority
C-Team
Department
General Business & Management
Location
Salzburg
Industry
Graphic Design
Company size
4
Contact information
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k•••••••@theplay.dk
Phone
5 credits+43 ••• •••• ••••
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Background
About Kim Bernhard
Entrepreneur | Sports & Media Executive | Co-Founder at THE PLAY® & Next Edge Sports | Former WWE, Red Bull, America’s Cup With 20+ years in the global sports and media industry, I’ve built a career at the intersection of storytelling, design, technology, and commercial strategy. I’m currently Co-Founder & CEO of THE PLAY®, where we transform iconic sporting moments into minimalist art for fans and collectors around the world. I’m also Co-Founder & CRO at Next Edge Sports, a SaaS company reshaping athlete relationship management. My background spans senior leadership roles at WWE International, Red Bull, and the America’s Cup, with deep roots in live sports production, international content distribution, and media rights strategy. I started my journey on the ground floor of sports broadcasting—producing and managing content for TV3 News, Eurosport, and Viasat—and have since helped shape how sport is seen, sold, and experienced globally. I’m passionate about building ventures that elevate the value of sport—creatively, commercially, and digitally.
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