Kim Hudson

Background

About Kim Hudson

No one ever made a decision because of a number. They need a story"- Daniel Kahneman. My journey into the world of numbers and the narratives they weave began with my fascination for chemistry. During my student years, I fostered an interest in analysis and problem-solving. This foundation in chemistry became the breeding ground for my ability to derive meaningful insights from data, effectively transforming intricate information into actionable strategies. Following a successful corporate stint in London, a pivotal moment came in 2015 when I relocated to New Zealand. This shift acted as a catalyst propelling me towards a new profession - digital marketing. Driven by my intrigue for consumer behaviour and the intricate workings of decision-making processes, I recognised that digital marketing presented an ideal arena to amalgamate these passions with my expertise in data analysis, complemented by my creative skills. Every individual customer journey harbours its distinct narrative, and my expertise lies in connecting these dots to reveal an array of choices and trajectories. These valuable insights wield the power to influence and shape subsequent outcomes - ultimately providing a better customer experience.