Kim Mech

Background

About Kim Mech

An innovative marketing leader with extensive experience creating and leading marketing teams across industry sectors including not-for-profit, higher education, finance, tech, telecom, travel and tourism, agency, and startups. I have worked on projects both big and small, from strategic development to execution. My experience on projects has given me the opportunity to work with many groups in organizations to move projects forward with efficiency and get them to launch. My work has produced excellent results in delivery of integrated marketing and communications programs through effective strategy, planning, improved marketing process and management of budgets. The value I bring: • Designing solutions that improve the customer journey, drive engagement, and conversion. • Transforming strategy into actions that align people, streamline process, and build marketing initiatives to engage customers. • Keeping teams on track to meet deliverable deadlines. Some notable projects: • Project lead on the design, development and launch of 3 digital online training courses in English and French, for the Rick Hansen Foundation. • Co-led the evolution of the UBC Sauder brand and brand revamp across the school. • Championed the digital strategy and was team lead on HSBC’s “Business without Borders”, the first digital platform dedicated to businesses looking to expand globally. • Launched the HSBC Global Airport branding strategy at Toronto, Vancouver, Montreal, and Calgary airports. • To name a few. As a respected member of the marketing community, I have a strong commitment to giving back, contributing to the development of the industry during my time as president of the B.C. Chapter of the American Marketing Association and serving as a founding mentor in their Level Up Mentorship program. I am frequently called upon to adjudicate for various American Marketing Association chapters, underscoring a respected standing from industry colleagues.