Kim Preslar
Digital Media Strategist at Western Governors University
Based in Raleigh-Durham-Chapel Hill, United States
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Seniority
Staff
Department
Advertising & Marketing
Location
Raleigh-Durham-Chapel Hill
Industry
Higher Education
Company size
13K
Contact information
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k•••••••@wgu.edu
Phone
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Background
About Kim Preslar
16+ Years In Client-Side Paid Digital Marketing Program Management & Agency-Side Paid Media Campaign Strategy & Management successfully driving e-Commerce Revenue & Lead Generation results for Fortune 500 and small to mid-size companies across industries. Skills: PPC Campaign Management · Google Ads · SEM-Paid Search · Shopping · Display · YouTube · Microsoft Ads (Paid Search) · Facebook/Meta ads · CTV (The Trade Desk) · Data Feeds · PPC Campaign Strategy · PPC Bid Management · PPC Keyword Research Management · PPC Ad Copy Creation · PPC Optimizations · PPC Testing · Landing Page Optimizations · Budget Management · Data Analysis-Insights · Performance Reporting · KPI Responsibility · e-Commerce Revenue · Lead Generation Results · Client Management · Client Communication & Presentation · Google Analytics · Adobe Analytics · SEMRush · Content Writing-Editing Skills · SEO Principles · HTML Principles · Email Marketing · Affiliate Marketing · Direct Marketing · Google Suite · Microsoft Suite · Salesforce CRM & Case Management · Teamwork Project Management · Canva Top Strengths- Challenge Accepter - Results Achiever- Critical Thinker- Problem Finder & Problem Solver- Data-driven Decision Maker- Operational Whiz (process development & efficiency that maximize KPI results)- Initiative Taker / Ownership & Accountability- Ability To Do Many Things Well (a "Jill of Many Trades")- High Capacity To Operate Strategically and Tactically (thrive in end-to-end ownership)- High Analytics IQ- Expertise Seeker / Constant Learner / Willingness To Try New Things- Cross-functional Collaborator & Leader- Organizer & Prioritizer- Results-First Mindset- Professional Communicator & Presenter- Driver & Accountability Setter - Detailed- Resourceful- Diligent & Tenacious / Persistent- Integrity- SUPERPOWER: Always ready to accept new challenges with a track record of managing them to success.Certifications- Google Ads Search- Google Ads Display- Google Ads Shopping
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