Kim Sutton

Background

About Kim Sutton

As a marketing and business strategist, I help clients become clear about their ideal clients and customer life cycle, their marketing funnel(s) and associated content and the systems needed to support both the business and their clients/customers. I approach my work from a socio-technical aspect, combining my in-depth technical skills with sociocultural. Simply put, I am a people person who also loves to dive into the systems and processes. One moment you may find me mind-mapping with my team, while the next I may be up to my eyebrows in marketing automation campaigns, improving SEO, and/or setting up ads. TOOLS I USE. ClickFunnels, Keap, ConvertKit, Zapier, GroupFunnels, LearnDash, Circle.So, Kajabi, Memberium, Later, Buffer, Tailwind, MeetEdgar, Deliverability Dashboard, CF ProTools, ClickFunnels 2.0, Google Analytics, Databox, Hyros, Facebook Ads Manager, Tube Buddy, Wordpress, Canva, Adobe Illustrator, Adobe Photoshop, ActiveCampaign, AWeber, Camtasia, MailChimp, HowSpace, Microsoft Office, Google Workspace, Libsyn, and many, many more! CLIENTS AND I WORK TOGETHER TO. Ensure the brand/business vision is being properly communicated to the (internal) team, clients/customers and any free communities Solidify the ideal client avatar(s) and the messaging being delivered to them Redesign the brand website and online assets, where necessary, to be in alignment with the vision Perform a profit analysis of current products and services Complete a competitor analysis, looking for (ethical) growth opportunities Create a comprehensive marketing strategy including the selection of the content format(s), copywriting, creatives, schedule and the team who will assemble all of the above Evaluate the tools, teams and processes employed within the business, taking care to spot inefficiencies and opportunities Develop a system for standard operating procedures, ensuring the brand/business operate smoothly even in the absence of key players How can I support you and your business? Email kim@thekimsutton.com Visit https://thekimsutton.com